Privacy Policy

Last updated: February 18, 2026

At RankPath, we take your privacy seriously. This policy explains how we collect, use, store, and protect your data when you use our SEO analysis service.

What Data We Collect

Account Information

When you create an account, we collect:

  • Email address (managed through Clerk authentication)
  • Account preferences and settings

Project and Crawl Data

When you use RankPath to analyze websites, we collect:

  • URLs you submit for analysis
  • Crawl results (titles, meta descriptions, headings, etc.)
  • SEO scores and detected issues
  • Historical crawl data for trend tracking

Usage Data

We track usage metrics to provide our service and enforce limits:

  • Number of crawls performed
  • Login timestamps
  • Feature usage patterns

Analytics

We use Matomo Cloud for privacy-focused, cookieless analytics to understand how visitors use our website. This data is anonymized and cannot be used to identify individual users.

Payment Information

If you subscribe to a paid plan, payment processing is handled entirely by Stripe. We do not store your credit card details on our servers.

How We Use Your Data

We use the data we collect to:

  • Provide SEO analysis and monitoring services
  • Track usage for billing and plan limit enforcement
  • Improve our product features and user experience
  • Send service notifications (account updates, important changes)
  • Respond to support requests

We do not sell your data to third parties or use it for advertising purposes.

Data Storage and Security

Your data is protected through multiple security measures:

  • Database: PostgreSQL database hosted on Railway with encrypted connections
  • Connections: All data transmitted via HTTPS encryption
  • Authentication: Handled securely by Clerk with industry-standard practices
  • Payments: Processed by Stripe, which is PCI DSS compliant

Third-Party Services

RankPath uses the following third-party services:

  • Clerk - Authentication and user management
  • Stripe - Payment processing for subscriptions
  • Matomo Cloud - Privacy-focused, cookieless analytics
  • Railway - Application and database hosting

Each of these services has their own privacy policies and security practices.

Cookies

RankPath uses minimal cookies:

  • Session cookies: Required for authentication to keep you logged in
  • No tracking cookies: Our analytics (Matomo) is configured to be cookieless

Your Rights

You have the following rights regarding your data:

  • Access: Request a copy of the data we hold about you
  • Deletion: Delete your account and all associated data
  • Export: Download your crawl results and project data
  • Correction: Update or correct your account information

To exercise any of these rights, contact us.

EU/GDPR Compliance

RankPath is committed to GDPR-compliant data handling:

  • Right to be forgotten: Delete your account at any time through Settings
  • Data portability: Export your data in standard formats
  • Consent: We only process data you explicitly provide or consent to
  • Data minimization: We only collect data necessary for the service

Data Retention

We retain your data as follows:

  • Active accounts: Data retained while your account is active
  • Deleted accounts: Data permanently deleted within 30 days
  • Crawl history: Limited to last 30 crawls per project

Changes to This Policy

We may update this privacy policy from time to time. When we make significant changes, we will notify you by email or through a notice on our website. Continued use of RankPath after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this privacy policy or how we handle your data, please contact us.